Since announcing the end of support for our server products in 2020, Atlassian Cloud has seen tremendous growth. In the past year alone, migrations and enterprise deals in the cloud were both up more than 2x, and Jira Service Management added 10k customers. What's more, 43% of enterprise customers surveyed by Atlassian state it is 'very or extremely likely that their organisation's Atlassian product usage will rapidly grow/scale in the next 3 years'.
This growth offers exciting opportunities for Marketplace Partners to access a new customer base and future-proof their businesses in a market that increasingly favors SaaS providers.
Of course, this transition will require changes on the Atlassian Marketplace, including the end of server app sales. To ensure all server app contracts are complete by the server end of support deadline, new server app sales (including free apps) will end on February 15, 2023.
This change applies to apps for Jira Software server, Jira Service Management server, Confluence server, and Bitbucket server. It also applies to Data Center customers who are using server apps.
What exactly will change on February 15, 2023?
New server app sales will end
On February 15 you will see that the "Try it free" and "Buy it now" buttons will no longer be visible on paid server app listings, and the "Get it now" button will no longer be visible on free server app listings.
The "Installation" tab will also be removed, as customers will no longer need instructions on installing new apps. If you have instructions for installing upgrades, we suggest you move this information to the Overview tab or your own documentation.
In addition, there will be a new banner on the top of server app listings on the Marketplace. This banner will display the following message:
These changes will be reflected on the Atlassian Marketplace and in the Universal Plugin Manager (UPM). In the event that a customer tries to purchase a Jira Service Management, Jira Software, Confluence, or Bitbucket app on atlassian.com/purchase, the server deployment option will be disabled and customers will see an option to learn more about the change.
Renewals and version upgrades will continue until Atlassian's server end of support date
End of server support is February 15, 2024. Between now and that date, customer support and version upgrades are expected to continue as usual.
In order to continue to support existing customers with version upgrades, the download buttons under "Resources" on the Overview tab and next to new versions of your app on the Versions tab will continue to be available.
Renewals will continue for existing customers, but they will be pro-rated to end on the server end of support date in February 15, 2024.
To learn more about the February 15, 2023 end of server app sales, please review our updated FAQs:
- in the Partner Portal (available to all partners with at least 1 Paid via Atlassian app)
- here on developer.atlassian.com
What have customers been told?
Customers were given Atlassian's server end of support timeline, including the end of server app sales, in October 2020, and they've been reminded of this timeline periodically since the announcement. In addition, we've had a banner on all server app listings on the Marketplace for over two years alerting customers to the timeline for changes in our server products and apps.
For the end of server app sales, all server customers received an email on January 10 with the following message:
Effective February 15, 2023 PT, you will no longer be able to purchase or install new server apps on the Atlassian Marketplace (including apps built by Atlassian or 3rd parties). This change coincides with the next step on Atlassian's server end-of-support timeline. As a reminder, support and bug fixes for all your server products and apps will end on February 15, 2024 PT. If your business anticipates future growth, we encourage you to consider Atlassian's Cloud or Data Center offerings.
How does this step fit into Atlassian's server end of support timeline?
Over the past two years we've taken several steps to prepare for this change. Since the announcement in October 2020 PT, we:
- Ended new sales of Atlassian server products on February 2, 2021 PT
- Ended the submissions for new Marketplace server apps on May 1, 2021 PT
- Server user tier upgrades and downgrades stopped being available for purchase on February 15, 2022. Customers needing to add or remove users must now move to Cloud or Data Center.
⭐ We are here → On February 15, 2023 these milestones will happen:
- End of new server Marketplace app sales (including free apps)
This change will ensure customers aren't left with unfulfilled app license agreements when we reach our February 15, 2024 PT end of support for server products.
What's happening next?
Shifting your business to cloud presents exciting opportunities to unlock new audience segments and grow your customer base. We're already seeing that post migration, customers are expanding and adding cloud apps.
In the coming weeks, we plan to provide more details on how to make the most of this opportunity. We'll also share how we'll support you over the next year as we prepare for server end of support. In the meantime, if you have questions about the end of server app sales, please review the changes to server and Data Center FAQs.